HOW TO UTILIZE LITTLE APPROACH TO MAKE COSTUMERS FEEL HIGHLY APPRECIATED?
PROJECT IN 2002:
BII Retail Banking.
As retail banking needs to upgrade its service quality simultaneously, every little detail should make a difference. Deeper understanding about the customers needs to be implemented to all communication platforms and grabs the target audience in a very personal way.
• Designated personal greeting of "Tuan & Nyonya"
in all correspondent mediums to customers.
• Redefined symbolization of religious events in
Idul Fitri & Christmas campaigns.
Customer Salutation - "Tuan, Nyonya, Nona"
Seasonal Print Ad - "Idul Fitri"
Seasonal Print Ad - "Christmas"