HOW TO UTILIZE LITTLE APPROACH TO MAKE COSTUMERS FEEL HIGHLY APPRECIATED?

PROJECT IN 2002:

BII Retail Banking.

 

CHALLENGE:

As retail banking needs to upgrade its service quality simultaneously, every little detail should make a difference. Deeper understanding about the customers needs to be implemented to all communication platforms and grabs the target audience in a very personal way.

 

TRANSFORMATION:

Designated personal greeting of "Tuan & Nyonya"

  in all correspondent mediums to customers.

 

Redefined symbolization of religious events in

  Idul Fitri & Christmas campaigns.