HOW TO EDUCATE CONSUMERS

TO AVOID FOOD COMA?

PROJECT IN 2010:

Frestea, bottled tea RTD from

Coca Cola Amatil Indonesia.

 

CHALLENGE:

Frestea had been long time consumed as thirst quencher during activities, but was lacking role

as meal's company. The fact that drinking tea

will improve your oxygen distribution to avoid

food coma, opened a new opportunity for Frestea

to increase its costumer's consumption frequency.

 

TRANSFORMATION:

"Frestival', Frestea's culinary festival that took

  places in major cities in Indonesia. There, food

  lovers as Frestea potential customers could prove

  themselves how each menu would pair perfectly

  with Frestea, and feel refreshed even after meal.

 

Food coma socialization in commercials,

  done in a very entertaining approach.