HOW TO BE THE FIRST IN CONSUMER'S MIND

BY BEING THE SECOND?

PROJECT IN 2011:

Huawei Indonesia, device & IT solutions provider.

 

CHALLENGE:

Diving into mobile phone market in Indonesia was not an easy task for a newcomer brand like Huawei. How could we empower Huawei's role as the second mobile phone owned by every mobile phone user? How would a second preferred brand play stronger role in consumer's preference?

 

TRANSFORMATION:

"Why Not" campaign to strategically put Huawei mobile phone as potential brand to replace/add as your second device, while your first might not be easily replaced. Being second means to work harder, contribute greater. Why not creating a daring strategy? "Why not choosing the right one for your second mobile phone?", "Why not switching partners?". It is all allowed.