HOW TO CONVERT CUSTOMER'S
FRUSTRATION INTO NEW ACQUISITION?
PROJECT IN 2009:
Indovision TV, the first Indonesian
direct broadcast satellite.
With the sudden 'fall' (shutdown) of other broadcast provider that was leaving its customers unprovided & abandoned, a fast & smart move was needed for Indonesia's most qualified provider to preserve these customers with better quality service.
• "Jangan Asal" campaign to persuade potential
customers to always observe their future
broadcast provider carefully before choosing.
• This fast-acting campaign had generated
tremendous numbers of new acquisitions
in such short period of time.
TV Commercial Indovision - "Jangan Asal"