HOW TO CONVERT CUSTOMER'S

FRUSTRATION INTO NEW ACQUISITION?

PROJECT IN 2009:

Indovision TV, the first Indonesian

direct broadcast satellite.

 

CHALLENGE:

With the sudden 'fall' (shutdown) of other broadcast provider that was leaving its customers unprovided & abandoned, a fast & smart move was needed for Indonesia's most qualified provider to preserve these customers with better quality service.

 

TRANSFORMATION:

"Jangan Asal" campaign to persuade potential

  customers to always observe their future

  broadcast provider carefully before choosing.

 

This fast-acting campaign had generated

  tremendous numbers of new acquisitions

  in such short period of time.