HOW TO RAISE CONSUMER'S PRIDE FROM
THEIR VERY REASONABLE CHOICE?
PROJECT IN 2002:
Panther, Isuzu's MPV leading brand.
Being a utility-operational vehicle, Isuzu Panther was always perceived as less stylish & less prestigious. How would we reposition this multi functional car to win consumer's heart for its right emotional reasons?
• "Pake Panther Pinter", a tagline so powerful that
lasts over time, igniting the real brand promise
• "Laga Pantura", a breakthrough touring event that
took route in Jalur Pantura and involved
mechanical engineering students from respectable
universities to prove the car's fuel efficiency.
Print Ad Isuzu Panther - "Kerja Keras"
TV Commercial Isuzu Panther - "Banjir"