HOW TO RAISE CONSUMER'S PRIDE FROM

THEIR VERY REASONABLE CHOICE?

PROJECT IN 2002:

Panther, Isuzu's MPV leading brand.

 

CHALLENGE:

Being a utility-operational vehicle, Isuzu Panther was always perceived as less stylish & less prestigious. How would we reposition this multi functional car to win consumer's heart for its right emotional reasons?

 

TRANSFORMATION:

"Pake Panther Pinter", a tagline so powerful that

   lasts over time, igniting the real brand promise

   of Panther.

 

"Laga Pantura", a breakthrough touring event that

  took route in Jalur Pantura and involved

  mechanical engineering students from respectable

  universities to prove the car's fuel efficiency.