HOW TO MAKE CONSUMERS ALWAYS

TEST DRIVE A CAR BEFORE BUYING?

PROJECT IN 2013 & 2014:

Ertiga & Karimun WagonR, Suzuki's 4W

leading brands.

 

CHALLENGE:

While consumers had been blinded by the power

of reputation from other automotive brands, Suzuki needed to promote its product superiority through

a most genuine yet assuring method that had been long forgotten, test drive.

 

TRANSFORMATION:

"Duta Ertiga" MGM test drive program with rewards,

  that utilized each Ertiga vehicle owned by

  existing customers as test drive car.

  This innovative program was designed as

  solution to the lack of car stock availability

  for test drive in dealers.

 

"Excitest Drive" Ertiga's quarterly program

  that offers biggest rewards in test drive history.

 

"Super Drive" Karimun WagonR test drive program

  that highlighted on the car aspects of

  Spacious, Useful, Practical, Efficient, Reasonable.