HOW TO MAKE CONSUMERS ALWAYS
TEST DRIVE A CAR BEFORE BUYING?
PROJECT IN 2013 & 2014:
Ertiga & Karimun WagonR, Suzuki's 4W
While consumers had been blinded by the power
of reputation from other automotive brands, Suzuki needed to promote its product superiority through
a most genuine yet assuring method that had been long forgotten, test drive.
• "Duta Ertiga" MGM test drive program with rewards,
that utilized each Ertiga vehicle owned by
existing customers as test drive car.
This innovative program was designed as
solution to the lack of car stock availability
for test drive in dealers.
• "Excitest Drive" Ertiga's quarterly program
that offers biggest rewards in test drive history.
• "Super Drive" Karimun WagonR test drive program
that highlighted on the car aspects of
Spacious, Useful, Practical, Efficient, Reasonable.
Print Ad ERTIGA - "DUTA ERTIGA"
Print Ad ERTIGA - "FAMILY EXCITEST DRIVE"